![]() ![]() The important point is to consider the benefits and impact against the cost. For guidance, the financial cost of producing the storyboard (not including our staff time) was roughly equivalent to printing 1,000 copies of the Insight on which it was based. You can save money by recording your own voiceover, as we did. ![]() Ours was ten times cheaper to produce than our highest quote. The costs of producing a storyboard vary widely. Once your storyboard is ready, it's easy to share it using popular video sites such as Youtube or Vimeo. This bit is quite difficult to do in-house.Ĭompanies offering professional storyboarding services include: The artist will create and film the drawings synchronised to the voice-over track. However, you will need a professional artist, unless you know a gifted amateur. Make sure the script and the vocal match! Similarly, some artists may ask for a copy of your script as well as the voice-over so that they can better understand your message. Some work just from your voice-over recording, and some might prefer that you sketch out your story using a slide presentation package such as Powerpoint. ĭifferent artists will have there own preferred way of working. ![]() The storyboard is the graphically depicts the story in a series of frames or scenes, a bit like a comic book. The main benefit of using a professional voice artist is that they will deliver a high quality recording quickly and efficiently. Our Insight storyboard was recorded in an ordinary meeting room by one of our own staff using a Zoom H2N recorder, but we have used professional voice-over artists and recording studios in the past and can offer some suggestions.Ī professional will cost anything from £100 upwards. For example, The Economist, offers tips on how to improve the clarity of your writing. Metaphors can be useful but do try to avoid over-use or mixing metaphors (for example "If we can hit that bullseye then the rest of the dominoes will fall like a house of cards"). This will help make sure the message is clear. Ask colleagues to read it and ask questions. Edit the scriptĪll scripts benefit from editing, several times usually. So for a four-minute animation you should aim for about 600 words: more than that and you will need to talk more quickly! Step 3. If you have to use specialist terms or concepts, explain what they mean.ĭo a word count: audiobooks are recommended to be 150–160 words per minute, although some research suggests adults can listen with full comprehension at 300 wpm. So, try to write the script as it will be spoken and don't use jargon. Remember that the script will be spoken, and the spoken word is different from the written word. The script is of vital importance and you should spend some time perfecting it so that it tells the story clearly and simply. How did they get the message across? Step 2. Think about campaigns about drinking and driving, smoking etc. This cleverly reminded the reader (who) that The Herald covered all the issues (what) and that you should buy it very day, ie every edition or issue (what). The Herald newspaper ran a campaign for many years with the strapline 'Never miss an issue'. This technique is used in advertising campaigns, both in the commercial and public sector. What do you want them to do as a result?.Get the story straightīefore starting, make sure you are clear about the precise message you wish to convey or story you want to tell. The storyboard version has in fact made quite an impact and has been very well received, so here is how we did it. Perhaps a seven-minute audio visual guide might provide the stimulus to read more? Evidence suggests, however, that practitioners sometimes find it difficult to find the time to read even short evidence summaries. The Insight guides are evidence summaries which, in printed format, have proved very popular. 12 Measuring personal outcomes: Challenges and strategies). We thought it would be interesting to try out the technique with one of our recent Insight guides (No. Stephanie Flanders explains quantitative easing.Here are some examples of great and inspirational storyboards: In part this has been stimulated by the availability of services such as YouTube and Vimeo which make it easy and affordable to share video online. ![]() In recent years the technique has been adapted to create video animations that harness the power of graphic media to explain and simplify complex concepts. The technique dates back to the 1930s when it was widely used by Walt Disney and today it is still an integral part of film and theatre production (read more at Wikipedia). Creative storyboarding is a great way to bring a story to life. ![]()
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